7/23/2023 0 Comments Boomerang cartoon networkanimation library is exclusive to Boomerang. Tom and Jerry, Looney Tunes, The Smurfs, and various entries in the Scooby-Doo franchise have more or less had permanent places on the schedule since the rebrand, while previous network mainstays The Flintstones and The Jetsons returned in a late-night time slot in July 2018 before leaving the schedule again in November of that year. This policy underwent a partial reversal in April 2017, with a larger focus on shows from the 2010s, before older Cartoon Network series returned to Boomerang's schedule from January 2018 to May 2019, and again in half-hour time slots in September 2020. By spring 2014, however, most of its archival programming was relegated to graveyard slots while the daytime schedule became dominated by programming from the 1990s and later. Historically, Boomerang avoided overt channel drift and, despite adding newer content to its library, continued to air programming from the breadth of its archives. Main article: List of programs broadcast by Boomerang May 2020 saw the launch of HBO Max, a general entertainment video-on-demand service from Boomerang's corporate parent that includes much of Boomerang's programming. In 2018, 3rd Annual Shorty Social Good Awards nominated Boomerang and Captain Planet Foundation for Best in Entertainment. In 2017, an online Boomerang video-on-demand service was launched. Turner executives described the changes as being an effort to grow Boomerang into a "second flagship" on par with the main Cartoon Network channel. Alongside the previously-announced plan to introduce advertising, the network planned to introduce original programming for the first time, and place a particular focus on the archive's most well-known franchises with an explicitly family-friendly approach. In October 2014, Cartoon Network unveiled a global rebranding for Boomerang, which first launched in Latin America in late September, and arrived in the United States on January 19, 2015. On February 4, 2014, as part of Turner Broadcasting's 2014 upfronts, it was announced that Boomerang would become advertising-supported, and that there were plans to expand the brand globally. The Cartoon Network block continued to run under the new Boomerang channel branding until October 3, 2004. With Cartoon Network downplaying its archival programming in favor of newer original series, Turner Broadcasting System launched the Boomerang cable channel on April 1, 2000. Eventually, Boomerang was shortened by an hour, reducing it from four hours to three each weekend. The Saturday block moved to Saturday afternoons, then back to the early morning, and the Sunday block moved to Sunday evenings. It originally aired for four hours every weekend, but the block's start time had changed frequently. It originated as a programming block on Cartoon Network that debuted on December 8, 1992. These made up much of the extensive children's programming on TBS and TNT, which was phased out after the creation of the Cartoon Network on October 1, 1992.īoomerang was created as a new home for these and similar cartoons. Turner Broadcasting System built up an extensive catalogue of MGM and early Warner Brothers cartoons in the 1980s. In 2017, Boomerang launched a subscription video on-demand over-the-top streaming service.Īs of September 2018, Boomerang is available to approximately 38 million pay television households in the United States. In the late 2000s, Boomerang would begin to airing more modern and contemporary programming, including reruns of shows that had previously aired on Cartoon Network.Ī 2015 relaunch (which aimed to promote Boomerang as a "second flagship" brand alongside Cartoon Network) saw Boomerang begin to produce its own original programming, with a focus on reboots of franchises such as Looney Tunes and Scooby-Doo. From time to time, the channel has also broadcast reruns of Cartoon Network original series.īoomerang debuted in 1992 as a programming block on Cartoon Network, dedicated to classic animation from the WB library, and was eventually spun-off into its own separate network in 2000. Cartoons and Hanna-Barbera productions among others, as well as contemporary reboots of classic franchises. Animation library, including Warner Bros. Discovery.Ī spin-off of Cartoon Network, the channel primarily broadcasts animated programming from the Warner Bros. October 3, 2004 18 years ago ( ) (block)īoomerang from Cartoon Network (2000–2015)īoomerang is an American cable television network owned by Warner Bros. April 11, 2017 6 years ago ( ) (internet subscription service).
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